We uncover leaks, remove friction, and focus on the changes that move the needle.
You leave with a CRO roadmap designed to turn more visitors into customers.
— Tailored to your scope.
Conversion is about alignment. It can't be forced — it happens when promise, experience, and expectations finally align.
Four steps that build on each other — connecting what you know with what your users actually do.
— Click a step to see the detail
Understanding your context, goals, personas, and their needs and constraints. We establish the right framework for analysis.
Each method produces a signal. Together, they complement, validate, and refine each other — turning the "what" into the "why."
— Click on a method to explore it in detail
We don’t just look at what isn’t working — we uncover why it isn’t working for your business.
Each recommendation is structured, prioritized, and put into context — turning insights into clear decisions and concrete actions.
Only 8% of customers fill out these fields. A 34% drop-off was observed at step 3 of the funnel — the friction isn’t justified given the low volume of B2B users in this segment.
A CRO audit gains depth when two different readings meet on the same signals.
10 years in digital marketing, from SEO to CRO. 5 years spent in-house as Head of Acquisition / Digital, with a strong data and MarTech background. I frame missions anchored in your business stakes and turn signals into concrete opportunities. In the audit, I bring a CRO reading at the intersection of acquisition, business and data — to identify priority growth levers and structure high-impact recommendations.
6+ years supporting brands in CRO and UX on high-traffic e-commerce, SaaS and leadgen sites (+130 brands supported). Expert in user research and experimentation, he also trains in CRO and shares proven methods (+1,200 people trained, +3,500 subscribers to the largest French-speaking CRO newsletter). In the audit, he brings a CRO reading oriented around UX and experimentation — to structure hypotheses and prioritize the tests with the highest potential.
See SDLV ↗We build the audit with you — selecting the methods that best fit your situation, budget, and goals.
No two projects look the same: we adapt the depth, scope, and deliverables to your business needs.
A first conversation to understand your situation and see whether our approach aligns with your needs.